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This web site my.roxio.com states the following, "Roxio Easy VHS to DVD for Mac." Our analyzers noticed that the website stated " Create DVD movies from your VHS tapes." The Website also said " Roxio Easy VHS to DVD for Mac makes it easy to preserve your irreplaceable memories by transferring them to DVD to save and share for generations. Step 1 Start with your VCR or camcorder. Step 2 Connect your Mac and capture. Step 3 Preserve and share your memories." The website's header had cd burning as the most important optimized keyword. It is followed by dvd burning, photo editing, and video editing which isn't as ranked as highly as cd burning. The next words my.roxio.com used was easy cd creator. roxio was included but could not be understood by search engines.